solution building

We like to ask questions. A solution developer that analyzes your needs via ESP or by making one-size-fits-all assumptions is heading for an awkward fork in the road when your needs go one way and the solution goes another.

An effective real-world solution doesn’t usually pop out of a single “eureka” moment. A full-fledged information architecture involves defining the short- and long-term goals, intended audiences, scenarios, user experience, competitive analyses, content inventories, functional requirements, site structure, navigational scheme and at the end of it all, the gratifying sizzle: visual design.

These steps are all must-haves for enterprise-scale solutions. But if you're new to this, don't be daunted: a good information architect can scout out the essentials without beseiging you with jargon.